STORYTELLER
This LinkedIn ad campaign targeted midmarket manufacturers looking to digitize their quoting process.
The copy breakthrough was playing with the concepts of quotes/quotation marks, leveraging their relationship to produce a snappy series that popped and produced an aha moment.
We analyzed the gaps that manufacturers experienced in their quoting process and then built one ad around each (e.g. inefficient, unreliable, slow, impersonal, etc.).
The concise, playful copy, combined with a close-up visual, made the ad stand out from the middling crowd of LI ads.
Each ad had its own specific tag-line. For example, this one was: "Same quotes, without fail, across the board. We supercharge Salesforce CPQ with advanced analytics and precise product and pricing structures for a more consistent quoting process."
Each ad then had the same standardized sales copy: "Deloitte Digital's unique delivery model streamlines your technology journey with customized solutions that accelerate tangible results, foster sustainable growth, and upskill your team. All of Deloitte’s reputation and expertise, all without breaking the bank, only 7 weeks from kick-off to go-live.
The challenge of copywriting is to find the perfect, precise string of words that will persuade people to take action. To do this is across an entire campaign launch for a retail business is daunting.
That it was my own company I co-founded meant the stakes were even higher. From campaign slogans to product descriptions, Facebook ads to banner headlines, every word and sentence had to impart the spirit of the product - premium notebooks that were both stylish and sturdy - and their place of origin, Montreal, taking advantage of its unique cultural cache.
Three years in, and North of Rosemont is a thriving, successful small business that continues to grow each year.
For more examples of the copywriting that went into the campaign, please visit the North of Rosemont website.
